Paul Rand – Known for iconic logos like IBM, ABC, and UPS, a pioneer in modern graphic design.
Milton Glaser – Creator of the "I ♥ NY" logo, and a co-founder of New York Magazine.
Saul Bass – Famous for film title sequences and logos like AT&T and Warner Bros.
Paula Scher – Partner at Pentagram, known for her work in branding and typography.
Milton Glaser
Work: Glaser was the designer of the famous "I ♥ NY" logo and the psychedelic Bob Dylan poster. He was also a co-founder of New York Magazine and a key figure in American graphic design.
David Carson
Work: Carson is known for his experimental typography and magazine designs, particularly for Ray Gun.